<aside> 💡 From Developer Relations: How to Build and Grow a Successful Developer Program, Lewko & Parton, 2021. Ch. 9—”Developer Products.”

</aside>

Relevancy to the developer

• What problem do we solve?
• How do we improve the developer’s current situation

Benefits to the developer

• What is the win we deliver?
• How do we prove it / quantify it / be specific about it?

Differentiation to the developer

• Why choose us?
• What do we do better?
• Factual vs. emotional
• Aspirational

Why should they care?

Why should they believe us?

Why should they spend their time / money on us?

Data beats fluff.