<aside>
💡 From Developer Relations: How to Build and Grow a Successful Developer Program, Lewko & Parton, 2021. Ch. 9—”Developer Products.”
</aside>
Relevancy to the developer
- What problem do we solve?
- How do we improve the developer’s current situation
Benefits to the developer
- What is the win we deliver?
- How do we prove it / quantify it / be specific about it?
Differentiation to the developer
- Why choose us?
- What do we do better?
- Factual vs. emotional
- Aspirational
Why should they care?
Why should they believe us?
Why should they spend their time / money on us?
Data beats fluff.