We manage customers’ emails with https://www.sendinblue.com/.

Lists

• Imports. This can only be used for transactional emails.

  Sublists:

• User preferences. People subscribing to our newsletter can customize the list that wants to subscribe to https://my.sendinblue.com/lists/index/id/13. It can be used for marketing emails.

  Sublists:

  • General updates. People expect to receive general information about MUI.
  • Survey. People expect to receive user research news.
  • Product lists. Anything about these products
    • Material UI
    • MUI Base
    • MUI X
    • MUI X Commercial
    • MUI for Figma
    • Joy UI
    • MUI Store
    • MUI Toolpad

Acquisition sources

For marketing emails, the agreements must always be opt-in.

1. http://mui.com/ form in the footer

   

   • Type: Automatic
   • Agreement: “Join our newsletter for regular updates. No spam ever.”
   • SOURCE: “Home form newsletter”
   • List it feeds:
     • General updates, Material UI, MUI Base, Joy UI, MUI X, Survey

2. https://mui.com/store/ form in the footer

   

   • Type: Automatic
   • Agreement: “Get new items in your inbox! Be notified when we launch new themes or big discounts. Never spam.”
   • SOURCE: “Store form newsletter”
   • List it feeds:
     • MUI Store, Survey

3. Yearly developer surveys

   

   • Type: Manual
   • Agreement: “Leave your email if you wish to be notified when we publish the results of the survey. We might contact you for future research.”
   • SOURCE: e.g. “Survey 2021”
   • List it feeds:
     • Survey

4. Store orders

   

   • Type: Automatic
   • Agreement: “Send me tips, updates & offers”
   • SOURCE: “Order”
   • List it feeds:
     • MUI Store

5. Manual order imports