Mission

Be a driving force to create the best possible user experience while solving business problems and meeting business goals.

Responsibilities

Strategy

A designer should help increase knowledge about the people we’re working for. It should help the success of a given effort by assuring it serves the needs and desires of actual humans. Therefore, helps clarify why something is important and what exactly is hurting.
A designer should deeply understand what's the value proposition of the product they're working on. It should be able to identify what makes the product and company unique in their space and leverage that while executing solutions—making the most important activities have the utmost quality.
A designer should guide the sequencing of work. It should understand the multiple trade-offs of time, effort, and impact and help discuss and select the most optimal plan to solve the pain.

Execution

A designer should care for the total work of art produced. The whole package. The product is much more than the UI or any other isolated piece. We should never forget that everything *is—*intentionally or not—designed.
A designer should know how the machine works. It should understand engineering way deeper than the average person and leverage that constantly to discuss options and to design a solution to a given problem.
A designer should account for tested problem-solving paths and be bold at times to innovate and bring something new.

Perceived product quality (how much people are talking good or bad about the product at hand).
Product indicators, especially those where design acts as high leverage (documentation, copywriting, etc).
The position in the Design levels